The momentous Grand Opening of BMW Etobicoke with an impressive automobile roster, immersive brand features and loyal community members.

On June 19th, car enthusiasts from the Etobicoke community and surrounding region were welcomed with the red-carpet treatment upon their arrival at BMW’s newly built facility.

Guests were excited to enter the showroom, where they were welcomed with live music, glasses of wine and appetizers, and they were simply awe-struck by the luxurious features the 2-level, 65,000-square-foot state-of-the-art facility had to offer.
Its features include:

• A 10-car showroom
• A 9-bay customer service drive-through department
• An elevated 24-bay service department
• A 3-bay diagnostic department
• A 6-bay hand-wash and detail department
• A fully automatic car wash department
• An elegant customer lounge
• Glass display towers for vehicles and a video display tower for BMW content
• DC fast-charging stalls on site
• Designated service bays with built-in vehicle charging
• Isetta Café
• BMW lifestyle products

All are meticulously crafted to embody BMW’s latest global corporate image, but more importantly, to uphold the Policaro Group’s priority of a customer-focused experience. To achieve true brand immersion, you must feel what the BMW brand represents when you walk through the doors.

“It’s not about the car itself,” says Fortune Policaro, general manager of BMW Etobicoke. “It’s about everything that the customer would like to enjoy, whether it’s the M vehicle, building their vehicle, the lifestyle, or the boutique.”

Fortune’s mentor, and cousin, Francesco Policaro, CEO of Policaro Group and Retailer Principal of BMW Etobicoke, adds, “We’re always looking to push boundaries in automotive retail, whether it be design of dealerships or technology that we’re using or process that we’re using. What we’re doing here is unique and we pride ourselves on that innovation.”

For them, showing up to work every day is the best feeling in the world. They believe that it is a privilege for them to serve the Etobicoke community and surrounding region, not only as leaders in the automotive retail industry but as neighbours and friends.
www.bmwetobicoke.com
@bmwetobicoke