Ines Di Santo: Shine and Shimmer

Jul 19 2024

Fashion designer Ines Di Santo’s Spring 2025 Collection once again reveals the creativity and beauty of her intricate designs.

Truly creative souls seemingly have an endless supply of imagination and ingenuity in everything they touch, and fashion designer Ines Di Santo personifies these innate qualities, which have placed her at the very top of her craft.

The impressive range and depth of Di Santo’s creativity was on full display recently on the runway of New York’s Luxury Bridal Fashion Week when she unveiled her Spring 2025 Collection, which she titled “Romanticism Unveiled.”

Di Santo created no fewer than 37 new looks as part of her gown collection, returning to the runway for the first time since the pandemic in a major way. Her collection, she says, was designed to demonstrate a more human approach to fashion design and manufacturing.

“In this digital age of algorithms, AI, and an abundance of screens, I wanted to explore the expression of my imagination and the very essential human aspect of creativity amplified by modern technology, blending the two worlds as seamlessly as possible,” says Di Santo of the spectacular display, which used huge screens used to capture and complement the creations which graced the runway. “It was our goal to use technology as a tool to enhance the viewers’ experience, so we designed an immersive environment utilizing projection mapping to showcase our collection of gowns that celebrate heritage craft and construction.”

It is sometimes difficult to pinpoint the origins of creativity, but not so with Ines Di Santo. As a little girl growing up in Buenos Aires, she watched her mother tailor men’s shirts and her designer father create the covers of fashion magazines. Given that pedigree, how could fashion design not be her passion? She often pictured her favourite doll being dressed in the fashions that graced her father’s magazines and even at a young age imagined the fabrics that could be used. More than just imagining, she put pen to paper and began making her own designs, creating her first dress for one of her dolls when she was only five years old.

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If there was a movie to be made of her life, many of Hollywood’s biggest stars would jump at the chance to play the leading role. Di Santo immigrated to Canada in her early 20s and worked in a bridal salon, eventually starting her own business with just ten dollars and a sewing machine she had found in the garbage. Today, she stands atop the world of global fashion design.

The looks in her Spring 2025 Collection feature displayed intricate workmanship, flowing skirts and sleeves, sweetheart lace, frosted bugle beads, ruffle edging, corsets and elaborately constructed gowns, including a dramatic strapless sweetheart trumpet gown. It was a triumph of the marriage of creativity, imagination, artistry and technology.

“Our fabric developments this season led us to adapt and push the limits of modern embroidery and laser cutting machines to create new layered fabrications,” says Di Santo. “We paired them with both hand-painted and hand-beaded details, a level of craft and artisanship that can never fully substituted by machines.”

Thank heavens for the human touch — and for the creative imagination.

www.inesdisanto.com
@inesdisanto

Ines Di Santo: Shine and Shimmer

Fashion designer Ines Di Santo’s Spring 2025 Collection once again reveals the creativity and beauty of her intricate designs.

Truly creative souls seemingly have an endless supply of imagination and ingenuity in everything they touch, and fashion designer Ines Di Santo personifies these innate qualities, which have placed her at the very top of her craft.

The impressive range and depth of Di Santo’s creativity was on full display recently on the runway of New York’s Luxury Bridal Fashion Week when she unveiled her Spring 2025 Collection, which she titled “Romanticism Unveiled.”

Di Santo created no fewer than 37 new looks as part of her gown collection, returning to the runway for the first time since the pandemic in a major way. Her collection, she says, was designed to demonstrate a more human approach to fashion design and manufacturing.

“In this digital age of algorithms, AI, and an abundance of screens, I wanted to explore the expression of my imagination and the very essential human aspect of creativity amplified by modern technology, blending the two worlds as seamlessly as possible,” says Di Santo of the spectacular display, which used huge screens used to capture and complement the creations which graced the runway. “It was our goal to use technology as a tool to enhance the viewers’ experience, so we designed an immersive environment utilizing projection mapping to showcase our collection of gowns that celebrate heritage craft and construction.”

It is sometimes difficult to pinpoint the origins of creativity, but not so with Ines Di Santo. As a little girl growing up in Buenos Aires, she watched her mother tailor men’s shirts and her designer father create the covers of fashion magazines. Given that pedigree, how could fashion design not be her passion? She often pictured her favourite doll being dressed in the fashions that graced her father’s magazines and even at a young age imagined the fabrics that could be used. More than just imagining, she put pen to paper and began making her own designs, creating her first dress for one of her dolls when she was only five years old.

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SCROLL TO CONTINUE WITH CONTENT

If there was a movie to be made of her life, many of Hollywood’s biggest stars would jump at the chance to play the leading role. Di Santo immigrated to Canada in her early 20s and worked in a bridal salon, eventually starting her own business with just ten dollars and a sewing machine she had found in the garbage. Today, she stands atop the world of global fashion design.

The looks in her Spring 2025 Collection feature displayed intricate workmanship, flowing skirts and sleeves, sweetheart lace, frosted bugle beads, ruffle edging, corsets and elaborately constructed gowns, including a dramatic strapless sweetheart trumpet gown. It was a triumph of the marriage of creativity, imagination, artistry and technology.

“Our fabric developments this season led us to adapt and push the limits of modern embroidery and laser cutting machines to create new layered fabrications,” says Di Santo. “We paired them with both hand-painted and hand-beaded details, a level of craft and artisanship that can never fully substituted by machines.”

Thank heavens for the human touch — and for the creative imagination.

www.inesdisanto.com
@inesdisanto

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