The Future Of Home Group Société
Home Société Group Unveils New Leadership and Rebranding for Next Era of Growth.
In the ever-evolving world of luxury home furnishings, few names resonate as strongly as Home Société Group. This renowned Canadian brand, known for its curated collection of interior and exterior furniture, has been a beacon of sophistication and innovation for decades. Now, with its announcement of a transformative rebranding initiative and the appointment of a dynamic new president, Home Société Group is setting the stage for an exciting new chapter in its illustrious history.
The company recently appointed Walid Laaraba as the new president, succeeding Stéphane Corbeil, who has led the company for over 30 years. Laaraba, who joined Home Société Group in 2022, has been a driving force in building strong brand positioning and restructuring the team for a digital-first strategy. His experience in marketing, strategy and digital transformation positions him well to lead Home Société Group into its next phase of growth.
“I saw in him a potential future successor who embodies this new generation,” said Corbeil about Laaraba’s appointment. “More connected, more alert to new technologies, and someone who is anchored in his time.” Corbeil will continue to contribute to the company in a different capacity, supporting the transition as Laaraba takes the lead.
A significant part of this transformation is the rebranding of the group’s distinguished brands — Maison Corbeil, Jardin de Ville, MUST, Home Société and La Galerie du Meuble — under one cohesive identity: Home Société Group. This strategic move reflects the group’s vision to present a unified, dynamic presence in the market, simplifying the customer experience and enhancing brand recognition.
The newly unveiled homesocietegroup.ca website is the digital manifestation of this rebranding effort. It serves as a sophisticated hub that brings together all aspects of the group’s offerings, from their luxurious product lines to their commitment to customer service and community engagement. The website’s sleek design and user- friendly interface reflect the group’s dedication to innovation and excellence, providing a seamless experience for customers and stakeholders alike.
Looking ahead, Home Société Group is preparing for the opening of its first Home Société store in Québec at Royalmount, the province’s largest private development, scheduled for early 2025. This expansive new store will showcase a curated selection of the group’s brands, reflecting their commitment to innovation and design. The store is expected to be a landmark destination for luxury furniture shoppers in Quebec, further cementing Home Société Group’s position as a leader in the Canadian market.
As Home Société Group steps boldly into the future under Laaraba’s leadership, it does so with a clear vision: to continue providing exceptional, curated experiences that elevate the standard of living for its customers. With a renewed focus and a unified identity, Home Société Group is set to redefine the luxury furniture market in Canada, leaving an indelible mark on the communities it serves.
