In Moncler’s latest campaign, Warmer Together, the brand has achieved what so many have tried. Getting these two legends together to share the screen and stage is hard enough. But their first- ever joint campaign … extraordinary.
Al Pacino and Robert De Niro are cut from the same New York City cloth: as aspiring actors early on, both were admirers of Marlon Brando, both long-time friends and respected rivals. Moncler delivers this great sincerity to make the point that keeping warm this winter extends beyond the confines of encompass friendship, trust, and connection.
The campaign has launched globally across outdoor, press, web and social media, and was followed by a second wave of films and behind-the- scenes moments that showcase both gentlemen at a round table discussing life and their long- lasting friendship. Of course, to truly reflect the campaign’s cinematic spirit and the momentous occasion of bringing these two together, New York City was the backdrop. Thank you, Moncler.
