The legendary brands combine to bring exclusive and elevated VIP guest experiences to Montreal’s largest sporting event.
The Formula 1 Lenovo Grand Prix du Canada is one of the most glamorous and prominent sporting events held in Canada. A stylish fusion of fashion, fast and furious, the race has become Montreal’s largest annual sporting event since it moved there in 1978, attracting hundreds of thousands of spectators to watch the world’s best drivers take on the Circuit Gilles-Vlleneuve; once again, in 2026, Glenfiddich and the Aston Martin Formula One Team were at the centre of the action.
To celebrate the second year of their partnership, Glenfiddich, the world’s most awarded single malt Scotch whisky, teamed with Aston Martin to offer curated VIP experiences that set the bar for hospitality and hosting, including Glenfiddich: Beyond the Track; the BOSS x Aston Martin Canadian Grand Prix Event and the Aston Martin Formula One Team VIP Hospitality Experience.
On the track, 19-year-old Italian sensation Andrea Kimi Antonelli won the May race, the fourth victory of his remarkable season. And off the track, Aston Martin and Glenfiddich combined to offer exceptional guest experiences throughout the weekend that went far beyond the racetrack.
Glenfiddich kicked off the weekend by hosting the Beyond the Track dinner event, pairing its cocktails with the exceptional culinary creations of Montreal’s famed Bar George. Aston Martin, which was founded in 1913, began competing in Grand Prix races in 1922 and was soon earning legendary success, hosted the Aston Martin Formula One Team VIP Hospitality Suite throughout the weekend, offering an exclusive trackside perspective with behind-the-scenes access and amenities with a coveted vantage point above the team garages.
The BOSS x Aston Martin Canadian Grand Prix Event was another exclusive, invite-only event at Montreal’s Grand Quay Tower, which set the vibe for the weekend. The 2026 Aston Martin Formula One Team replica car dominated the entrance, where guests could enjoy Glenfiddich spirits, specially crafted canapés, music, live performances and views overlooking the circuit.
In the world of sports, there is nothing quite like a Formula One race. Leave it to legendary brands, such as Glenfiddich and Aston Martin, to elevate the VIP experience to another level of creatively curated hospitality.
