Under Julie Brangstrup’s leadership, empowering women and transforming lives in the process is a routine occurrence for CASH & ROCKET.
Rooted in a childhood spent between the natural landscapes of Denmark and Switzerland, Julie Brangstrup’s path to entrepreneurship was shaped early by a blend of freedom and discipline. Growing up in a large close-knit family, she was taught to dream ambitiously while remaining grounded — an ethos that continues to guide her both personally and professionally. Along the way, she learned a tough but lasting lesson: not everyone will understand your vision, and that’s okay. The quiet resolve to keep moving forward even in the face of doubt or failure became a defining force in her life.
With a background in finance and a track record of co-founding successful ventures, Brangstrup developed not only a keen understanding of risk and opportunity but also a leadership style grounded in empathy, collaboration, and emotional intelligence. Now, as the founder and CEO of CASH & ROCKET, she leads with purpose and clarity, channelling the same values that shaped her early life into every decision she makes.
“I WANTED TO DISRUPT THE IDEA THAT PHILANTHROPY HAD TO BE SOLEMN. WHY NOT MAKE IT EXHILARATING? THE TOUR WAS BORN FROM A DESIRE TO TURN HEADS, RAISE FUNDS AND REDEFINE WHAT IT MEANS TO GIVE BACK.”
Q: You launched CASH & ROCKET to unite influential women in support of global causes. What was the moment that crystallized this mission for you?
A: It was during a charity event in South Africa, watching women on the ground doing extraordinary work with minimal resources. I realized that if we could unite influential women with access, drive and visibility, we could become a global force for real, lasting change.
Q: As a mother of six and a social- impact entrepreneur, how do you strike a balance between personal fulfillment and professional passion?
A: It’s a dance, not a formula. I’ve learned to be present in the moment — whether I’m with my children or leading a global initiative. I don’t strive for perfection. I strive for presence, purpose and letting go of guilt when things don’t align perfectly.
Q:The CASH & ROCKET Tour is a blend of luxury, purpose and empowerment. How did this one-of-a-kind concept come to life?
A: I wanted to disrupt the idea that philanthropy had to be solemn. Why not make it exhilarating? The tour was born from a desire to turn heads, raise funds and redefine what it means to give back. It’s about joy in service — and doing good while having an unforgettable experience.
Q: With over £4.7 million raised, what do you believe is the secret to successfully mobilizing women behind a shared philanthropic cause?
A: It’s about connection and authenticity. When women feel seen, heard and part of something larger than themselves, they become unstoppable. We’re not just writing cheques — we’re rewriting the narrative of what women can do when they lift each other up.
Q: Among the many journeys and moments on tour, what is one of the most inspiring or unexpected stories that has stayed with you?
A: There was a moment in South Africa when one of our ambassadors met the girls from a local NGO we support. They shared stories, laughter, even dance. Language wasn’t a barrier — humanity was the bridge. That moment reminded me why we do this. It’s about real connection.
Q: The collective is called a “powerhouse sisterhood of unstoppable women.” What does sisterhood mean to you, personally and professionally?
A: Sisterhood is solidarity. It’s knowing someone has your back, even when they don’t benefit directly. Professionally, it creates resilience and innovation. Personally, it’s a lifeline. I wouldn’t be where I am without the women who believed in me when I doubted myself.
Q: Looking ahead, how do you envision CASH & ROCKET evolving over the next five years, particularly in terms of its global footprint and social impact?
A: Our vision is to scale globally — new continents, new voices, new causes. But always with the same heart. We’re also investing in tech to create year- round engagement and impact beyond the tour. The future is digital, inclusive and borderless — and so is our sisterhood.
Q: What is one of the biggest misconceptions about philanthropy today — and how is CASH & ROCKET challenging that narrative?
A: That it’s reserved for the wealthy or out of reach for everyday people. At CASH & ROCKET, we challenge that by making giving vibrant, participatory and accessible. Philanthropy should feel empowering, not exclusive.
Q: How do you personally define success?
A: Success, for me, is freedom. The freedom to create, to give, to be present with my children, and to know that my work is leaving a legacy that extends beyond myself.
Q: Do you have a daily mantra or ritual that helps you live with gratitude and joy, no matter how hectic life becomes?
A: “Gratitude over perfection.” Every morning, I write two things down that I’m grateful for, even if the day ahead looks chaotic. It grounds me in what’s real and keeps me aligned with joy.
Q: If you could offer one piece of advice to a woman at the beginning of her entrepreneurial or philanthropic path, what would it be?
A: Start before you’re ready. The world needs your vision now — not when it’s perfect. Surround yourself with people who elevate your voice, not echo your fears.
Q: Finally, what is your version of la dolce vita?
A: La dolce vita is having family dinner with my children after a day of full-on work, surrounded by laughter, love and the quiet knowledge that I’ve made a difference.
