Louis Vuitton: The Universes Of Fashion And Sports Become One
The premium partnership between Louis Vuitton and the Paris 2024 Olympic and Paralympic Games.
This summer in Paris, France, the world will have the pleasure of witnessing its top athletes perform on the greatest stage … the Olympics. Although every Olympic season is a monumental show that never fails to dazzle, the 2024 Summer Olympics will have a special chic like never before, courtesy of one of the most prestigious maisons the fashion world has produced, France’s very own Louis Vuitton.
The Maison has unveiled its signature trunks that house the symbolic Olympic and Paralympic medals and torches. Reflecting Louis Vuitton’s trunkmaking heritage, the medals trunks’ interiors are lined entirely with black matte leather, while the exteriors showcase the iconic monogram canvas.
Before its arrival in Paris on July 14th, more than 10,000 torchbearers will have participated in the Paris 2024 Olympic Torch Relay, including approximately 30 Louis Vuitton employees. As a testament to the company’s commitment to sport, one of the first torchbearers was a Louis Vuitton employee, who relayed the Olympic flame over 200 metres in Marseilles on May 9th, a day after it arrived in France. Louis Vuitton’s participation in the historic ceremony further cements the maison’s prestige.
“This unprecedented partnership with the Paris 2024 Olympic and Paralympic Games will contribute to heightening the appeal of France around the world. It was only natural that LVMH and its Maisons be part of this exceptional international event. The values of passion, excellence and inclusion championed by high-level sports are cultivated each day by our teams, motivated by an unwavering desire to surpass limits. Sports are a tremendous source of inspiration for our Maisons, which will unite creative excellence and athletic performance by contributing their savoir-faire and bold innovation to this extraordinary celebration,” says Bernard Arnault, chairman and chief executive officer of LVMH.
It is estimated that over 600,000 attendees will watch the Paris 2024 Olympics Opening Ceremony.
