PUMA and Scuderia Ferrari HP’s new capsule collection delivers Las Vegas style.
What began in 2005 as a collaboration between PUMA and Scuderia Ferrari HP has consistently pushed the boundaries of speed, design and motorsport culture. The unforgettable shared moments both on and off the track are what have solidified the brands’ status as icons that will stand the test of time.
To mark their 20 years of collaboration, PUMA and Scuderia Ferrari HP present a new capsule collection of women’s and men’s fashions celebrating the classic shade of red — a symbol of Ferrari excellence, competition and heritage dedicated to the Las Vegas Grand Prix — from high- performance footwear to polo shirts with sponsor logos inspired by the drivers’ clothing.
“PUMA has been right there with Scuderia Ferrari HP, partnering closely to engineer gear that keeps pace with the evolution of motorsport, fusing speed, precision and style,” said PUMA Chief Product Officer Maria Valdes.
The historic collaboration between the legendary brands has played a pivotal role in shaping industry- leading technology and performance-driven designs.
To mark the occasion, PUMA and Scuderia Ferrari HP hosted an exclusive dinner at the iconic ASGT Building, home to the HyperCar team, as well as Ferrari’s historical cars and the XX Programme, an exclusive, track-only research and development program for Ferrari’s most valued clients, in Maranello, Italy. This occasion brought together some of the biggest names in racing, including Lewis Hamilton and Charles Leclerc, alongside some very special guests including Jean Alesi, Giancarlo Fisichella and Toni Vilander.
More than a celebration, the evening served as a tribute to the commitment, passion and shared vision that have captured the excitement of participating in the history of the most legendary cars and races.
