Renowned Swiss luxury skincare brand La Prairie is known for its rich ingredients and its science-driven approach. The brand has launched its new collection, Swiss Pristine, to combat the visible effects of modern fatigue on the skin.
The collection is inspired by one of the biggest concerns of our times: how modern life is reflected on the skin, whether those effects are caused by travel, pollution, sleep deprivation, digital overload, environmental stressors, or the constant pace of daily life that may make the skin appear dull and exhausted.
The Swiss Collection targets these concerns through three innovations: Swiss Glacial Minerals, extracted from the Valais Alps in Switzerland, and naturally abundant in calcium, magnesium, and potassium; HyPower LP52, a proprietary active biotechnology from La Prairie, which was developed through collaborative research with HES-SO and ETH Zurich; and the house’s Exclusive Cellular Complex, which is valued for its ability to repair, protect, and energize the skin.
La Prairie’s idea of skincare as art is reflected in every aspect of Swiss Pristine, including the captivating Ice Crackled Lacquer packaging that draws inspiration from the movement and texture of Switzerland’s glaciers. Each vessel has a distinct cracked pattern and is itself a unique work of art.
