Powerhouse talent Adrien Brody becomes the Global Ambassador of Lacoste’s eyewear line.
Picture this: it’s early on Sunday morning in spring. You’re sitting on a park bench as the sun begins to rise over the eastern horizon. Through your sunglasses, you gaze upon the orange glow that slowly grows brighter, almost like a door gently opening to the heavens. Moments like these mark the start of a day filled with possibility and opportunity.
How you choose to seize the moment is up to you, and every day begins with how you present yourself.
Your look and personal style reflect more than your taste — they reveal your mindset, your ambitions, and the energy you bring into the world. An elegant accessory, such as a well- crafted pair of sunglasses, sets the tone for how you step into the day ahead.
That’s why the iconic French brand Lacoste has teamed up with Adrien Brody — the legendary two-time Academy Award-winning actor, painter and music producer’s whose honesty, integrity and artistic flair exemplify the virtues of the brand and more.
“I’m honoured to join the Lacoste family as the global ambassador for their newest eyewear campaign,” says Brody. “Lacoste has always represented style, authenticity and craftsmanship, and I’m excited to continue our friendship and collaboration with this new campaign.”
Brody already embodied the brand’s élan in its Unconventional Chic campaign, in 2012. Since then, he has regularly been associated with the Lacoste universe, most notably through his attendance at its fashion shows.
With Brody’s sense of style and Lacoste’s artistic vision, it was a partnership that was meant to be. Why shouldn’t a gentleman of such artistic distinction team up with a brand with a spirit that mirrored his own? Now, together, they will forge a path to the future of fashion guided by the bold choices that have led them to such preeminence.
Here, Brody sports modern lightweight geometric sunglasses that blend contemporary design with authentic Lacoste heritage. The bio-injected front makes the frame comfortable and easy to wear, while the acetate temples, enhanced by a finely engraved metal core wire, offer durability and refinement. The iconic metal crocodile trim provides a timeless signature touch, and the premium 7-barrel hinge elevates the construction with strength and precision. Balancing comfort, sophistication and distinctive branding, this design embodies the essence of a truly Lacoste accessory.
