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Following the event’s third installment, we talked to Giorgio Delucchi on collaborating with Tommy Hilfiger and why innovation is so integral to society.

An initiative that invites global influencers to share their extensive experience on innovation, creativity and design, global fashion icon Tommy Hilfiger was in Toronto among this year’s keynote speakers. Following the event, we sat with Giorgio Delucchi, president of Audi Canada, to find out more.

Q. Share with us the premise and purpose behind the Audi Innovation Series.

A. The Audi Innovation Series, now in its third year, is a unique Canadian speaker series created to spark dialogue around design, creativity and innovation. The series underscores our commitment to showcase progressive thought leadership by bringing in global icons who have innovated their respective fields. We were indeed pleased that Mr. Tommy Hilfiger was our speaker this year.

Q. In what ways is innovation such a crucial component of our society and its growth?

A. A society without innovation, by definition, cannot progress and will stagnate. It is crucial to continuously innovate with the intention to better ourselves and to inspire future generations to dream big.

Q. Why is it so important to form these relationships with companies like Tommy Hilfiger and work together to educate others and share stories through events like this?

A. Educating through storytelling sparks inventiveness and inspires innovation. Mr. Hilfiger is a visionary who embodies excellence in innovation, both through his enormous talent and his passion for creating positive change. So much of his current work is embedded in the arenas of digitalization, sustainability and urbanization − three important action areas for Audi.

Q. What are some of the values that guide Audi?

A. Audi is a brand that is truly driven by its values. We have an ongoing commitment to innovation, creativity and technology. We are also consistently working to ensure social responsibility and integrity, while promoting a culture of leadership and co-operation.

Q. What is it that has allowed Audi to remain such a leading company in our society?

A. We retain a dedication to innovation and excellence, and maintain our spirit of cooperation and our culture of thought leadership. We remain true to our values and are consistent in our efforts to remain at the forefront of change.