Silvia Venturini Fendi’s vision to reinvent Rome as the capital of fashion broke free at the 17th annual edition of AltaRoma’s four-day AltaRomAltaModa fashion event this past July, where front-row style and up-to-the-minute design took to the stage. Leading haute couture maisons and time-honoured fashion icons revealed their latest collections, while up-and-coming designers vied for one of 10 spots on Who is on Next?, an exclusive talent-scouting competition arranged by AltaRoma in collaboration with Vogue Italia. Uniting fashion, technology and art, the event ignited runways at Hadrian’s Temple, MACRO Testaccio’s La Pelanda and the 15th century Complesso Monumentale S. Spirito. As the third generation emblem of the Fendi fashion dynasty, Venturini Fendi knows how art and fashion can drive the future.
The Limited/Unlimited exhibition, featuring the designer of Soft Core, swept imagination throughout La Pelanda at the latest edition of AltaRomaAltaModa. He began as a fashion designer for Fendi, designing women’s prêt-à-porter and the Fendi Uomo collection. Today, Sergio Zambon continues his craft by creating Made-in-Italy garments for the hectic, responsible traveller. Dressing the likes of Madonna, Zambon continues to find inspiration from the women who apply class and casualness to contest the barriers of convention.
Contemporary designer Tony Ward masters the grey area by merging feminine frill with sophisticated supremacy. Sleek and smooth with subdued feminine touches, this backless power dress flaunts confidence, carrying a bold yet warm woman to command a starlit evening. A renowned designer with a jet-set clientele, Ward structures his artistry from time spent studying in Paris and working with the industry’s best – Gianfranco Ferrè at Maison Dior, Karl Lagerfeld at Chloé Couture and Claude Montana at Lanvin. His signature is a refined silhouette that fits today’s modern woman with fluidity and sophistication; the Ward label has been lauded throughout the U.S., Russia and the Middle East.