Andrew’s
Darren Mason has lived and breathed fashion since childhood. Now the leader of Andrew’s − Toronto’s small but punchy luxury department store − Mason exercises his love for style and impressive industry knowledge, creating a magnetic, family-like environment among employees and customers alike.
THE PITCH
“I don’t feel that it’s really about selling. It’s more about showing and encouraging and allowing people to feel comfortable and confident in both what they want and what they need.”
THE PIECE
“We just brought in an incredible line of scarves from Italy. They’re amazing. It’s wearable art and it’s the coolest thing. I think you’re going to see a lot of pop art and a lot of artistic references coming through into apparel, whether it’s gothic or military or glam, there’s Lichtenstein references.”
THE CRAZE
“We’re seeing a tremendous continuation in the explosion of colour. Very rich colours: flame red, gemstone colours are very strong, emeralds, cobalt blues, and yet these are being juxtaposed and being put towards very matte black and matte greys so these colours really pop. A military-slash-equestrian feel is quite big and there’s a nod to the Victorian era with uses of lace, but done in a stronger, far more bold, Iron Lady type of feel. Knits are extremely cosy, there’s a whole continuation of cashmere and layers, really feeling comfortable, confident and warm.”
THE PERKS
“I remember one lady saying, ‘I’d be naked without you.’ We’ve had customers send us flowers; we’ve had customers invite us to their weddings. It’s the fact that they’re treated
like family.”
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