Condoville: Marketing Intelligence
Condoville’s vision and real estate insights are the undercover advantage in helping clients maximize real estate investment potential.
Success in business takes vision — vision in where and how you want your business to grow and thrive, but also vision in being able to see what others may miss. In the sometimes-intimidating world of real estate development and investing, Toronto-based Condoville is a company that has leveraged vision with expertise in assisting real estate developers, builders and investors to make the intelligent decisions required to maximize potential returns with regard to real estate investments.
“When I hear the word ‘vision,’ I think of the route one would take on a journey,” says Shaminder Gogna, founder and CEO of Condoville. “When exploring areas of opportunity, while we dive into the numbers and market statistics to generate new data, we also visit sites and learn from local businesses and residents. We’re working with people and won’t ever lose sight of that.”
Market intelligence driven by new data is the key, and Condoville offers insight into the pre-construction marketplace for its clients. “Our marketing consulting company, Condoville Marketing, has many roles in the preliminary planning stage of land development to ensure the developments are designed in line with market demand,” says Gogna. “Our services include consulting with regard to the building or community unit mix, pricing, design, branding and creating a memorable customer experience.”
Condoville Marketing associates monitor new and existing development sites across Canada, often in overlooked or emerging secondary markets, to generate market analytics. By understanding the current and future competition, Condoville Marketing critically assesses the marketplace dynamics to create information that may not be readily available, providing tremendous value in making the correct real estate decision, in timing, price and product.
“There are real estate boards and associations that will offer statistics on past sales or previous market activity,” says Gogna. “However, that information is extremely linear and doesn’t provide any indication of the upcoming sales activity or trends. Condoville digs deeper into the data to gain insights that aren’t readily available or simply don’t exist. Our competitive edges are our vision and market insight.”
Beginning business in 2017, Condoville was formed to give back power to the purchasers. If someone owned a small store on a main street in a smaller secondary market, Condoville’s vision sees the value in that location, which can be repurposed, and develops that site into a top quality condominium, providing a much greater return on the property. “Back when we started the company, we wanted to offer the best guidance to investors, and our insight pointed to secondary markets. And those who listened have received an extraordinary return,” says Gogna.
When he started Condoville, Shaminder Gogna was considered a bit of a maverick because of his innovative techniques and take on the background intelligence real estate investors would need to succeed. He was joined in his quest by Mitchell Coburn, now the director of marketing and sales. “The two of us were really passionate about creating a better sales experience online and in person,” says Coburn. “We’re not ever satisfied. Growth and the customer experience are always top of mind.”
Given its experience and insight into real estate, Condoville has developed three key tips for those who are looking to invest in a pre-construction condominium or home — tips which will help realize the financial returns they are looking for.
“Always consider the ongoing operating cost of the condo or the home at the time of purchasing, because that number will only continue to rise,” says Gogna. “Therefore, prioritize the functionality of the space over the size of the suite. Lastly, North Americans seem to be utterly fascinated with bathrooms, so buy as many as you can. These three tips will maximize a purchaser’s return in the long run.
By offering industry-leading expertise, sound advice and counsel, and unparalleled market insight and intelligence, Condoville has become an invaluable strategic advantage for real estate developers, builders and investors looking to maximize their returns.