Mercedes-Benz X JDS Development Group: The Timeless Design Of Sensual Purity
Mercedes-Benz Places in Miami marks the world-famous automotive brand’s inaugural North American luxury residential project.
If there is any city in North America that seems perfect for a marriage of high-performance cars and luxury residential living, it is Miami – a city that, with its distinctive style and sophistication, seems to operate at a higher gear in so many ways.
It is here that JDS Development Group, a U.S.-based real estate company, and famed German automotive giant Mercedes-Benz recently revealed Mercedes-Benz Places Miami. The soaring 67-storey mixed-use residential project will transform urban living in Brickell, Miami, and at 2.5 million square feet, is one of the largest projects currently under construction in Florida.
The tower will be a striking landmark in South Florida, centred around the theme of “Timeless Design, Inspired by Miami,” bringing an innovative and visionary approach to urban living that seems an ideal match for the vibe, pace, culture and signature style that has always defined Miami.
“It is a privilege to work with Mercedes-Benz and move beyond a traditional residential building to create a new community for the future,” says Michael Stern, founder and CEO of JDS Development Group. “Underpinned by sustainable building methods and design, Mercedes-Benz Places in Miami will create a legacy not just for Brickell, but Florida as a whole.”
The design of Mercedes-Benz Places Miami Mercedes- Benz Places Miami represents the fourth large- is distinctive and eye-catching and a result of the collaboration between the Mercedes-Benz design team and award-winning SHoP Architects. Cubic volumes are interconnected to create a prominent skyscraper in the increasingly vertical skyline of Miami. The building’s shape is a refined interpretation of the Mercedes-Benz design philosophy of “Sensual Purity,” which combines two contrasting principles – intelligence and emotion – to create clear forms and sensuous surfaces. Here, the emotional side of Sensual Purity is characterized by the building’s free-flowing elliptical lines and shapes inspired by nature. The tower’s stacked-box design reflects the technical side of design language.
“Our distinctive style is Sensual Purity,” says Gorden Wagener, Chief Design Officer, Mercedes- Benz AG. “This philosophy, based on the duality of emotion and intelligence, consists of a hot and a cool pole. The cool aspect represents very much the tradition of geometric German design originated in the Bauhaus. This crucial part of our brand was the inspiration for the architecture of this extraordinary new Mercedes-Benz Places landmark in Miami.”
Founded in 2002 and headquartered in New York and Miami, JDS is an American firm focused on acquisition, development and construction. It is respected and recognized as a team of innovators and builders pioneering progressive new forms of large-scale urban development that challenge the status quo of the real estate industry. Mercedes- Benz Places Miami represents the fourth large- scale project between JDS and SHoP Architects, which includes the recently completed super tall tower at 111 West 57th Street in Manhattan.
The Miami residential tower will be built in the Brickell neighbourhood, at 1 Southside Park, and offer 791 Mercedes-Benz residences, from studios to three-bedrooms. Its height will afford residents outstanding views of Miami, Biscayne Bay, the Atlantic Ocean and the far horizon. The profiles of the individual balconies and terraces are designed to capture the distinctive South Florida light in a wide variety of ways. Technical silver is the dominant colour, complemented by the classic Mercedes-Benz black and white.
Mercedes-Benz Places Miami will be a curated lifestyle experience and allow residents and guests access to a range of housing options and amenities. There will be more than 130,000 square feet of amenity and hospitality spaces within the mixed-use project. Included will be 200,000 square feet of office space, state-of-the-art health and fitness facilities, a 174-room hotel, retail shops and on-site parking. Innovative mobility solutions will also play a key role with space for EV charging stations, valet parking and a car fleet for the exclusive use of residents.
The project embraces a regeneration plan through sustainable development practices and while changing the residential landscape, Mercedes-Benz Places in Miami will also transform the burgeoning Brickell neighbourhood. Key to this will be reimagining Southside Park as an urban oasis through a collaboration with renowned urban landscape designers Field Operations.
With its canopy of trees and native vegetation including mango trees and shortleaf figs, the entire project’s objective is to create a healthy living environment. The regeneration strategy put in place by JDS and Mercedes-Benz will also support a range of environmentally friendly activities including energy-efficient production, impactful vegetation and water conservation.
There are only a few cities in the world that combine the vibrancy, pastel colours, music, fashion and food with the speed, style, culture and sophistication in the way Miami does. Mercedes- Benz Places will be the perfect choice for luxury residential living in one of the world’s most sought-after and dynamic urban environments.
