Grand Opening of Hard Candy Fitness Toronto
It’s a project that is rocking the fitness industry worldwide: Hard Candy Fitness, a global luxury brand in partnership with Madonna and New Evolution Ventures (NeV), celebrated the grand opening of its Toronto location — the franchise’s largest yet in the world — on Feb. 11. The original Material Girl hit the city to attend the event, which kicked off at noon with a live mural creation by famed artist Mr. Brainwash, followed by red carpet appearances by Hard Candy Fitness executives and trainers and Madonna herself. The same evening, 50 lucky fitness fanatics who auditioned from around the world took part in a demo of Madonna’s signature workout “Addicted to Sweat,” led by the star and the Hard Candy Fitness performance team. Hard Candy Fitness, with locations in elite destinations around the world, boasts luxurious amenities for fitness enthusiasts, including out-of-the-ordinary workout classes.