David Yurman Taps NBA Stars As Global Ambassadors

Dec 16 2024

Professional basketball players Kyle Kuzma, D’Angelo Russell, Jalen Green, Jaime Jaquez Jr., Kevin Love, Josh Hart and Steph Curry have joined David Yurman as its newest global ambassadors, marking a bold step in the company’s ongoing efforts to expand its reach in the men’s jewelry market.

As part of this major initiative, David Yurman has launched a captivating three-part docuseries that features Kuzma, Russell and Green. Directed by Jeredon O’Conner and filmed by Matthew Hayes, the docuseries takes an intimate look into the athletes’ lives, exploring their journeys on and off the court. Each episode delves into how the players use their style as a form of self-expression and the role that passion and dedication play in both their basketball careers and personal identities.

This collaboration represents David Yurman’s first long-term partnership with professional basketball players, a strategic move that aligns with the brand’s efforts to solidify its position as a leader in men’s luxury jewelry. The short films and campaign imagery showcase the athletes wearing pieces from the brand’s signature men’s collections, including Chevron, Curb Chain and Spiritual Beads, with each collection embodying the same craftsmanship and artistry that has defined the David Yurman brand for decades.

Article Continued Below ADVERTISEMENT


SCROLL TO CONTINUE WITH CONTENT

“We are thrilled to share this project with our audiences, demonstrating how connected we are as humans through artistry and craft,” said Evan Yurman, senior vice president of the brand. “The unwavering passion and commitment these men bring to their craft, and how they translate that confidence to their style and everyday lives, is inspiring. When I first launched the David Yurman Men’s category in 2004, I wanted to expand the brand’s appeal to a younger, more diversified clientele. Twenty years later, the momentum behind the men’s jewelry industry is undeniable, and there’s no better time to partner with these athletes.”

The partnership has already been met with enthusiasm from the NBA stars themselves. “When you look at the David Yurman brand, one thing that comes to mind is the artistic value,” said Kyle Kuzma, in his docuseries episode, “Own the Spotlight.” “The craftsmanship behind making such timeless pieces is second to none, and it’s very admirable.”

D’Angelo Russell echoed this sentiment in his episode, “The Pursuit of Excellence,” praising the brand’s focus on detail and versatility. “David Yurman has the most prestigious and elegant pieces. You can mix them up and be versatile, and they’re wearable.”

For Jalen Green, jewelry is a personal form of self-expression. “I think jewelry is a super important way to express yourself,” Green shared in his episode, “Mindset in Motion.” “My style has evolved to be loud and adventurous, and the David Yurman pieces tie in together well. I really like the complicated yet simple designs that you can’t go wrong with.”

The docuseries, which launched on July 9, is available to watch for free on YouTube and across David Yurman’s global social media channels.

@davidyurman
@davidyurmanmen

David Yurman Taps NBA Stars As Global Ambassadors

Professional basketball players Kyle Kuzma, D’Angelo Russell, Jalen Green, Jaime Jaquez Jr., Kevin Love, Josh Hart and Steph Curry have joined David Yurman as its newest global ambassadors, marking a bold step in the company’s ongoing efforts to expand its reach in the men’s jewelry market.

As part of this major initiative, David Yurman has launched a captivating three-part docuseries that features Kuzma, Russell and Green. Directed by Jeredon O’Conner and filmed by Matthew Hayes, the docuseries takes an intimate look into the athletes’ lives, exploring their journeys on and off the court. Each episode delves into how the players use their style as a form of self-expression and the role that passion and dedication play in both their basketball careers and personal identities.

This collaboration represents David Yurman’s first long-term partnership with professional basketball players, a strategic move that aligns with the brand’s efforts to solidify its position as a leader in men’s luxury jewelry. The short films and campaign imagery showcase the athletes wearing pieces from the brand’s signature men’s collections, including Chevron, Curb Chain and Spiritual Beads, with each collection embodying the same craftsmanship and artistry that has defined the David Yurman brand for decades.

Article Continued Below ADVERTISEMENT


SCROLL TO CONTINUE WITH CONTENT

“We are thrilled to share this project with our audiences, demonstrating how connected we are as humans through artistry and craft,” said Evan Yurman, senior vice president of the brand. “The unwavering passion and commitment these men bring to their craft, and how they translate that confidence to their style and everyday lives, is inspiring. When I first launched the David Yurman Men’s category in 2004, I wanted to expand the brand’s appeal to a younger, more diversified clientele. Twenty years later, the momentum behind the men’s jewelry industry is undeniable, and there’s no better time to partner with these athletes.”

The partnership has already been met with enthusiasm from the NBA stars themselves. “When you look at the David Yurman brand, one thing that comes to mind is the artistic value,” said Kyle Kuzma, in his docuseries episode, “Own the Spotlight.” “The craftsmanship behind making such timeless pieces is second to none, and it’s very admirable.”

D’Angelo Russell echoed this sentiment in his episode, “The Pursuit of Excellence,” praising the brand’s focus on detail and versatility. “David Yurman has the most prestigious and elegant pieces. You can mix them up and be versatile, and they’re wearable.”

For Jalen Green, jewelry is a personal form of self-expression. “I think jewelry is a super important way to express yourself,” Green shared in his episode, “Mindset in Motion.” “My style has evolved to be loud and adventurous, and the David Yurman pieces tie in together well. I really like the complicated yet simple designs that you can’t go wrong with.”

The docuseries, which launched on July 9, is available to watch for free on YouTube and across David Yurman’s global social media channels.

@davidyurman
@davidyurmanmen

Previous post

Sip Into The Holidays With Ramsbury Gin

Next post

Team Canada Competes At The Billie Jean King Cup And Davis Cup

Dolce Staff Writer