Stella Mccartney & Veuve Clicquot: Fashion Future
Stella McCartney and Veuve Clicquot come together to create world-first luxury accessories made from grape plants.
Many brands today are making conscious efforts to promote a sustainable future. One innovative contribution towards this effort is the collaboration between Veuve Clicquot and Stella McCartney, who have come together to create the world’s first-ever premium accessory collection made from grape plants.
Both Veuve Clicquot and Stella McCartney are esteemed brands known for their innovative and sustainable practices. One of the world’s biggest champagne houses, Veuve Clicquot is famous for having produced the first vintage champagne, in 1810, and the widowed Mme. Clicquot, “La Grande Dame de la Champagne,” introduced innovations herself more than 200 years ago that revolutionized the champagne industry. Similarly innovative, Stella McCartney has been skilfully blending eco-friendly materials with trend- focused designs since she launched her brand in 2001.
The Veuve Clicquot x Stella McCartney collection is an exciting partnership between these two brands and a celebration of the spirit of innovation shared by the two pioneering women whose brands carry their names.
To promote innovation and sustainability, byproducts from the maison’s grape harvest — in this case hand-picked grape stems from the environmentally certified Grand Cru vineyard of Bouzy in Champagne that Madame Clicquot herself acquired two centuries ago — have been used to produce a new vegan alternative to animal leather to create the collection.
The Veuve Clicquot x Stella McCartney collection is a stellar combination of environmental consciousness, sustainability and up-to-the-minute fashion. Repurposing and reusing the Clicquot vineyards’ resources to produce Stella McCartney’s innovative products demonstrate the commitment the two brands have to creating a sustainable future through shared, open and collective action. “I am so thrilled to be part of this first-of-its- kind partnership between a fashion house and a champagne maison, connected by our shared passions for sustainability, craftsmanship and innovation,” says McCartney.
The collection includes three iconic Frayme bags, two Elyse sandal versions with their platform wedges crafted from recycled cork (also sourced from Veuve Clicquot) and a bottle-holder that uses the grape-based leather substitute and includes a Veuve Clicquot Yellow Label bottle, a cool eco-friendly fashion item to add to one’s collection.
“The new bottle-holder is the perfect blend of my cruelty-free vision with Veuve Clicquot’s incredible natural ingredients, using waste to circularly create a luxurious alternative to animal leather that can be easily scaled and change the industry,” says McCartney. “You truly cannot tell the difference; this is a better way.”
The Frayme bags and Elyse sandals are available at Stella McCartney boutiques and online. The first limited-edition bottle-holders have sold out; subscribers to the Veuve Clicquot newsletter will be informed of their future availability.
