Bow Friends X KIP Cosy Up For We Love You Connie Foundation
On Tuesday, November 12, 2024, Bow Friends and KIP, the luxury sleepwear brand, hosted an exclusive launch event at the renowned Sotto Sotto restaurant in Toronto’s Yorkville. The collaboration unveiled a limited-edition capsule collection featuring Bow Friends’ signature 100% silk hair accessories — specifically, their Beauty Après Nuit scrunchie — and KIP’s premium pyjamas. This collection, designed for the holiday season, merges luxury and comfort with a heartfelt cause: all net profits from the sale of the collection will be donated to the We Love You Connie Foundation.
The event was an intimate affair attended by friends, family and influencers who gathered in support of the We Love You Connie Foundation. Founded to honour the memory of Connie Monica Guglietti, the foundation is dedicated to raising funds for research and clinical trials focused on the devastating pediatric brain cancer known as Diffuse Intrinsic Pontine Glioma (DIPG).
“I started Bow Friends in tribute to my daughter, Connie, who always wore a bow in her hair,” said Michela Guglietti, Connie’s mother and the founder of Bow Friends. “This foundation is personal to me, and my family and I are committed to funding the most promising research to find a cure for this incurable brain tumour.”
In addition to Bow Friends’ commitment to donate all net profits, KIP generously pledged to donate 20% of their profits from the capsule collection to the foundation as well. This partnership aims to raise awareness not only for the collection but also for the vital work being done at SickKids Hospital and Sunnybrook Hospital through an MRI-guided high-intensity focused ultrasound (HIFU) clinical trial, led by Dr. James Rutka and Dr. Cynthia Hawkins.
The event featured a curated selection of luxurious sleepwear and accessories, with gift bags distributed to guests in attendance. Media coverage, including by photographer George Pimentel, helped elevate the event’s visibility, highlighting both the Bow Friends brand and the meaningful cause behind the collaboration.
