Essenza Creative: Life Is Meant To Be Lived Beautifully
Dynamic founders of Essenza Creative Agency, Alejandro Puente and Paloma Cardenas are dedicated to transforming every occasion into an unforgettable experience.
Some of the best ideas are the ones that aren’t forced. A glimmer of the raw concept hits the mind like a lightning bolt, and one can’t help oneself from pursuing it with relentless ambition.
This was the case in the creation of Essenza Creative Agency. Founded in Mexico City in 2021 by Alejandro Puente and Paloma Cardenas, who had both pursued business degrees in Milan, Italy, and bonded over their shared passion for design, storytelling and hospitality, Essenza Creative Agency has enabled the best friends to turn their lifelong love for hosting into a refined craft.
What started as a boutique marketing agency for emerging fashion brands executing small pop-up events and brand activations naturally evolved into highly curated artistic dinners, which attracted new clientele like moths to a flame. What soon followed were requests for birthday parties, intimate celebrations, private dinners and lavish weddings. After the success of a pivotal private event coordinated for one such client, the two realized they were meant to produce extraordinary moments.
“After that, we said to each other, ‘This is our passion,’ so we literally closed down with marketing, and it has not felt like work since we switched into event designing,” says Cardenas.
When Puente and Cardenas sat down with Dolce, their chemistry was palpable. It is clear that they are both perfectionists with an artistic eye, and that their working synergy is only enhanced by their mutual trust, quirkiness and creative approaches.
“It’s honestly a match made in heaven,” says Puente.
Whether it is a corporate event for a brand, a private party or a wedding, the two thrive off the distinctiveness and unique excitement each project brings. They refuse to water down their work by restricting themselves to a formulaic approach. Rather, their inspiration stems from their client’s wants, needs and even culture — they then translate those elements into the occasion’s festivities. This has been their defining feature as creative directors.
“A LOT OF PEOPLE DREAM ABOUT THEIR WEDDINGS OR EVENTS, AND WHAT WE DO IS MAKE THOSE DREAMS COME TRUE. OUR JOB IS TO MAKE MEMORIES BEAUTIFUL.”
“What we do is a very emotional job. A lot of people dream about their weddings or events, and what we do is make those dreams come true. Our job is to make memories beautiful,” says Puente. “That’s the emotional connection. That’s what makes our event designing an art form.”
The trust their clients have in them serves as an indication of their devotion. The joys that come with their labour also come with a great responsibility. Essenza Creative Agency has been relied on to coordinate some of the most significant moments in their clients’ lives, and they have consistently executed their clients’ vision at the highest level.
That is simply what has made Puente, Cardenas and the entire Essenza Creative team truly special. They adhere to the essence (essenza in Italian) of their client and never stray from that.
“Being true to yourself and being confident in the essence of who someone is or what a brand is [is] so important,” says Cardenas.
Puente adds, “For us, capturing the soul of our clients and having them become confident with their essence through the format of an event is what makes it special, memorable and successful.”
Though they acknowledge that nothing is set in stone regarding the future, Essenza Creative boasts a global reach, and the creative directors have travelled globally to meet their clients’ needs. They are undoubtedly positioned for success, with their sights firmly set on events within the fashion world!
When asked “What is the greatest life lesson you have learned since Essenza Creative’s inception?” They expressed that the small and underappreciated moments in life are just as special as the big ones.
