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09 Feb 2024

Hugo Partners Bringing Its Authentic Style To Motorsports Fans

HUGO takes a bold step into the world of sports and is thrilled to announce a new partnership with the Visa Cash App RB (VCARB) Formula One™ Team starting this season. This...
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Vol.27, Issue 3 Success Stories

29 Sep 2023

Boss: A Formula For Success

BOSS has named Formula 1 World Champion Fernando Alonso to be its brand ambassador. The collaboration with BOSS, which is part of the HUGO BOSS brand, is long term and will see...
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Special Features

13 Mar 2018

Pushing the Boundaries – The Art of Gerry Judah

From an escapist little boy holed up in his bedroom, drawing, Gerry Judah has evolved into an artist and designer who knows his best work is inspired by where he came from....
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2017

12 Jun 2017

Mercedes Stuns Montreal with One-Two Finish at Canadian Grand Prix

It was sizzling hot on the Circuit Gilles-Villeneuve track on Sunday, June 11, at the 2017 Canadian Grand Prix in Montreal — but no one was hotter than Mercedes-AMG Petronas Motorsport as...
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Success Stories

16 Aug 2012

Fast Times with Alexander Shnaider

Bruce Springsteen’s raging ’80s song “Cover Me” sets the stage for a lyrical morning. The Boss’s baritone vocals are crooning through the sound system of metal mogul Alex Shnaider’s sprawling Bridle Path...
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16 Sep 2011

Sebastian Vettel, Lap of Luxury

There are three words you should never say to Formula One’s youngest World Champion: “Not too fast.” I learn this lesson seconds after slipping into the passenger seat of a 2011 G37...
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