In a landmark deal that reshapes the global luxury fashion market, Prada Group has announced its acquisition of Versace, purchasing 100 per cent of the iconic Italian brand from Capri Holdings for a cash consideration based on an enterprise value of €1.25 billion. The transaction, subject to standard closing adjustments, marks a major expansion of Prada’s high-end fashion portfolio.

Versace, founded in 1978 in Milan, has long stood as a pillar of Italian luxury fashion, boasting global recognition and an unmistakable aesthetic. Its bold designs and rich heritage have helped the brand maintain cultural relevance for decades. Prada’s acquisition aims to build on this legacy while unlocking new growth opportunities.

Photo by Alexander Liu

Patrizio Bertelli, Prada Group Chairman and Executive Director, commented: “We are delighted to welcome Versace to the Prada Group and to build a new chapter for a brand with which we share a strong commitment to creativity, craftsmanship and heritage. We aim to continue Versace’s legacy celebrating and re-interpreting its bold and timeless aesthetic; at the same time, we will provide it with a strong platform, reinforced by years of ongoing investments and rooted in longstanding relationships. Our organization is ready and well positioned to write a new page in Versace’s history, drawing on the Group’s values while continuing to execute with confidence and rigorous focus.”

Under the Prada Group umbrella, Versace will retain its creative DNA and cultural authenticity, while benefitting from Prada’s robust global infrastructure, which includes advanced manufacturing capabilities, retail execution, and operational excellence.

Andrea Guerra, Group Chief Executive Officer, added: “The acquisition of Versace marks another step in the evolutionary journey of our Group, adding a new dimension, different and complementary. The Group’s infrastructure is strong, we have verticalized our brands’ organizations and reinforced our routines and processes. We feel ready to open this new chapter. Versace has huge potential. The journey will be long and will require disciplined execution and patience. The evolution of a brand always needs time and constant focus. I would like to thank Capri Holdings for having preserved and enhanced the heritage of this wonderful brand. Notwithstanding the sector uncertainties, we look at the future with confidence, focused on a long-term strategic vision.”

This move not only reinforces Prada Group’s commitment to luxury fashion innovation but also sets the stage for long-term strategic growth in a competitive market. With both brands rooted in Italian heritage and craftsmanship, the acquisition positions Prada as a dominant force in global luxury.

The deal reflects the industry’s broader trend of consolidation, as luxury houses look to strengthen their market share and brand influence. For fashion investors and consumers alike, the Prada-Versace partnership signals a bold new direction for European luxury fashion.

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