Ulysse Nardin Unveils U.S. Flagship Boutique In Silicon Valley
The Merging of High-Tech Innovation with Swiss Craftsmanship.
Swiss watchmaker Ulysse Nardin opened its highly anticipated U.S. flagship boutique at The Villa Menlo Park in the heart of Silicon Valley. The store marks the brand’s only stand-alone location in North America and reinforces its commitment to blending cutting-edge technology with the centuries-old traditions of Swiss horology. The boutique, launched in partnership with local retail partner Stephen Silver Fine Jewelry, promises to offer a sophisticated destination for watch enthusiasts and collectors alike.
The new boutique is part of a growing trend of luxury watchmakers establishing a presence in Silicon Valley. Ulysse Nardin joins other high-end brands, including MB&F, H. Moser & Cie. and Buben & Zörweg, all of which occupy The Villa’s ground floor alongside Stephen Silver Fine Jewelry. The Villa Menlo Park is a retail and cultural hub that brings together fine craftsmanship from various artistic disciplines, from jewelry to timepieces and even the culinary arts.
“Ulysse Nardin has been advancing watchmaking since 1846, and we’re excited to highlight our innovation — pioneering silicon technology into watchmaking — here in Silicon Valley,” says Patrick Pruniaux, Ulysse Nardin’s chairman and CEO. This statement reflects the brand’s heritage of combining traditional Swiss artistry with groundbreaking technology, such as their revolutionary use of silicon in watchmaking, which began with the Freak timepiece in 2001.
The design of the Ulysse Nardin boutique mirrors this fusion of innovation and tradition. The interior, crafted by designer Bertrand Fairerol, blends natural elements with high-tech details to evoke a sense of raw beauty and sophistication. With polished surfaces and mineral-inspired accents, the boutique’s design reflects the brand’s heritage and that groundbreaking use of silicon. A striking “Silicon Inside” light installation, which reflects the brand’s technological prowess, further connects the store to its Silicon Valley cultural roots.
“Silicon Valley collectors have a deep appreciation for independent watchmakers like Ulysse Nardin — brands driven by vision, creativity, and true independence,” says Jared Silver, president of Stephen Silver Fine Jewelry.
The Ulysse Nardin flagship boutique at The Villa Menlo Park is not just a retail space but a symbol of the intersection between artistry, technology, and culture. As Silicon Valley continues to grow as a global destination for luxury and innovation, this new outpost offers an exciting chapter in the ongoing evolution of the Swiss watchmaker’s legacy.
