Lionel Messi and Bad Bunny: Connecting The Threads Between Sports And Music
Icons Lionel Messi and Bad Bunny shine together in Adidas’ new collection.
The world is mesmerized by the feats achieved by legend Lionel Messi in his incredible soccer career. And who doesn’t know about the frenzy around Puerto Rican artist Benito Antonio Martinez Ocasio, popularly known as Bad Bunny. Bringing together the best from the world of sport and music, Adidas’ Bad Bunny & Messi Collection is the perfect treat for fans across the globe.
“Music Is Connected To Many Aspects Of My Life, And Bad Bunny Is An Artist Who Is Never Missing From My Playlist.”
— Lionel Messi
The Bad Bunny & Messi Collection is inspired by Adidas’ historical models, materials and colourways from its brand’s extensive archives. It includes the Adidas Gazelle and the Adidas F50 cleat, two of Adidas’ most well-known designs.
The collection pays tribute to the influential careers of both Messi and Bad Bunny, who together have millions. Messi, one of the greatest soccer players ever, has worn the F50 throughout his playing career. And from its origins as a shoe designed to be worn indoor football gyms, the Gazelle has become a symbol of lifestyle footwear and a favourite of Bad Bunny.
The collection coincides with Adidas’ latest campaign that celebrates this historic collaboration. In a short film Messi and Bad Bunny read passages from a letter that opens with a special point that’s true for both stars: “This country wouldn’t be the same,” says Messi, “ … if you were born anywhere else,” adds Bad Bunny.
“This campaign celebrates our fans. Seeing people who follow me and support me does more than just inspire me, it makes me feel very grateful. I always try to give everything I have on the pitch, so it’s great to see that there are people who appreciate that effort and always support me, even in bad times,” said Messi. Speaking about his collaboration with Bad Bunny, he added, “Music is connected to many aspects of my life, and Bad Bunny is an artist who is never missing from my playlist.”
The collection discovers the connection between music and sport and celebrates the inspiring journeys of both superstars in their respective fields. Bad Bunny said, “Messi’s last name has become its own word, a synonym for greatness, courage and heart. Watching him play with the passion he does is a privilege. I compare the love he feels for his country and his sport to the love I feel for music and Puerto Rico. Collaborating with him is an honour that so many people dream of, and I never even imagined I could achieve it. Today, I feel so grateful to be able to represent our culture with the GOAT.”
The collection, a heart-touching tribute to two legends who have inspired millions to dream and excel in their careers, was released on October 21, 2024. Customers can sign up for it through the CONFIRMED and Adidas flagship apps.
