Candace Parker: Game- Changing Leadership

Candace Parker Appointed President of Adidas Women’s Basketball, Setting a New Standard for Women in Sports.
In a groundbreaking move, Adidas has appointed WNBA legend Candace Parker as president of Adidas Women’s Basketball. This historic decision not only celebrates Parker’s illustrious career but also sets the stage for a transformative era in women’s sports. After a remarkable 16-year partnership with the brand, Parker steps off the court and into a leadership role that promises to redefine the future of women’s basketball.
“IT’S NOT JUST ABOUT PRODUCTS; IT’S ABOUT FOSTERING A MOVEMENT FOCUSED ON INNOVATION, REPRESENTATION AND ACCESS.”
Eric Wise, Global General Manager at Adidas Basketball, praised Parker’s new role, stating, “We are honoured to be a part of Candace’s historic legacy as she transitions from signature athlete to this new leadership role within Adidas Basketball. As a true innovator with a profound passion for the game, we are confident that she is a perfect fit to evolve the Adidas Women’s Basketball business and catalyze a new era of growth and credibility for the brand.”
Parker’s career is a testament to her incredible talent and dedication. She is a three-time WNBA Champion, two-time Olympic Gold Medalist and two-time WNBA MVP, achievements that underscore her influence both on and off the court. As president, she will collaborate with Adidas to create a powerful platform focused on breaking down barriers, enhancing representation and providing greater access for female athletes globally.
“Stepping into this new leadership role is a deeply personal next step in my journey with Adidas,” Parker said. “It’s not just about products; it’s about fostering a movement focused on innovation, representation and access.”
Parker is set to play a pivotal role in building on the brand’s storied women’s roster, which boasts all-stars like Aliyah Boston, Hailey Van Lith, Kahleah Copper, Aaliyah Edwards, Chelsea Gray, Betnijah Laney-Hamilton, Alysha Clark, Nneka Ogwumike, Chiney Ogwumike and Erica Wheeler, among others. Her role will also include overseeing Adidas Women’s Basketball product lines. Her leadership is set to inspire a new generation of athletes to dream bigger and reach for greater heights, as Adidas continues to champion the future of women’s sports under her guidance.