Candace Parker: Game- Changing Leadership

Oct 16 2024

Candace Parker Appointed President of Adidas Women’s Basketball, Setting a New Standard for Women in Sports.

In a groundbreaking move, Adidas has appointed WNBA legend Candace Parker as president of Adidas Women’s Basketball. This historic decision not only celebrates Parker’s illustrious career but also sets the stage for a transformative era in women’s sports. After a remarkable 16-year partnership with the brand, Parker steps off the court and into a leadership role that promises to redefine the future of women’s basketball.

“IT’S NOT JUST ABOUT PRODUCTS; IT’S ABOUT FOSTERING A MOVEMENT FOCUSED ON INNOVATION, REPRESENTATION AND ACCESS.”

Eric Wise, Global General Manager at Adidas Basketball, praised Parker’s new role, stating, “We are honoured to be a part of Candace’s historic legacy as she transitions from signature athlete to this new leadership role within Adidas Basketball. As a true innovator with a profound passion for the game, we are confident that she is a perfect fit to evolve the Adidas Women’s Basketball business and catalyze a new era of growth and credibility for the brand.”

Parker’s career is a testament to her incredible talent and dedication. She is a three-time WNBA Champion, two-time Olympic Gold Medalist and two-time WNBA MVP, achievements that underscore her influence both on and off the court. As president, she will collaborate with Adidas to create a powerful platform focused on breaking down barriers, enhancing representation and providing greater access for female athletes globally.

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“Stepping into this new leadership role is a deeply personal next step in my journey with Adidas,” Parker said. “It’s not just about products; it’s about fostering a movement focused on innovation, representation and access.”

Parker is set to play a pivotal role in building on the brand’s storied women’s roster, which boasts all-stars like Aliyah Boston, Hailey Van Lith, Kahleah Copper, Aaliyah Edwards, Chelsea Gray, Betnijah Laney-Hamilton, Alysha Clark, Nneka Ogwumike, Chiney Ogwumike and Erica Wheeler, among others. Her role will also include overseeing Adidas Women’s Basketball product lines. Her leadership is set to inspire a new generation of athletes to dream bigger and reach for greater heights, as Adidas continues to champion the future of women’s sports under her guidance.

www.adidas.com
@adidas

Candace Parker: Game- Changing Leadership

Candace Parker Appointed President of Adidas Women’s Basketball, Setting a New Standard for Women in Sports.

In a groundbreaking move, Adidas has appointed WNBA legend Candace Parker as president of Adidas Women’s Basketball. This historic decision not only celebrates Parker’s illustrious career but also sets the stage for a transformative era in women’s sports. After a remarkable 16-year partnership with the brand, Parker steps off the court and into a leadership role that promises to redefine the future of women’s basketball.

“IT’S NOT JUST ABOUT PRODUCTS; IT’S ABOUT FOSTERING A MOVEMENT FOCUSED ON INNOVATION, REPRESENTATION AND ACCESS.”

Eric Wise, Global General Manager at Adidas Basketball, praised Parker’s new role, stating, “We are honoured to be a part of Candace’s historic legacy as she transitions from signature athlete to this new leadership role within Adidas Basketball. As a true innovator with a profound passion for the game, we are confident that she is a perfect fit to evolve the Adidas Women’s Basketball business and catalyze a new era of growth and credibility for the brand.”

Parker’s career is a testament to her incredible talent and dedication. She is a three-time WNBA Champion, two-time Olympic Gold Medalist and two-time WNBA MVP, achievements that underscore her influence both on and off the court. As president, she will collaborate with Adidas to create a powerful platform focused on breaking down barriers, enhancing representation and providing greater access for female athletes globally.

Article Continued Below ADVERTISEMENT


SCROLL TO CONTINUE WITH CONTENT

“Stepping into this new leadership role is a deeply personal next step in my journey with Adidas,” Parker said. “It’s not just about products; it’s about fostering a movement focused on innovation, representation and access.”

Parker is set to play a pivotal role in building on the brand’s storied women’s roster, which boasts all-stars like Aliyah Boston, Hailey Van Lith, Kahleah Copper, Aaliyah Edwards, Chelsea Gray, Betnijah Laney-Hamilton, Alysha Clark, Nneka Ogwumike, Chiney Ogwumike and Erica Wheeler, among others. Her role will also include overseeing Adidas Women’s Basketball product lines. Her leadership is set to inspire a new generation of athletes to dream bigger and reach for greater heights, as Adidas continues to champion the future of women’s sports under her guidance.

www.adidas.com
@adidas

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