Fashion In The Countryside
Chanel Brings the Scottish Landscape into Parisian City Life with its Fall-Winter 2022/23 Collection.
The Chanel Fall-Winter 2022/23 Ready-to-Wear collection campaign encapsulates the natural elements of Fall. This collection brings the Scottish landscape and countryside around the River Tweed into modern city life.
Model Rianne Van Rompaey stuns wearing designs by Virginie Viard in the campaign directed by Inez and Vinoodh.
Chanel has become known for its classic tweed designs, and this Fall-Winter collection perfectly interprets this versatile textile’s multifaceted fabrication. Gabrielle Chanel first discovered tweed during the 1920s while visiting Scotland with the Duke of Westminster. These visits inspired her to use the textile, which was commonly used in menswear to design clothing for the fabulous women of Paris. This year’s Fall/Winter ready-to-wear collection also took its inspiration from her visits to the River Tweed from the beautiful landscape to her original feminine designs using the fabric.
The duality of tweed is shown through the campaign’s images, some being outdoors featuring colour, fog and nature, and the others being black and white in studio shots highlighting graphic forms and silhouettes. The collection features a mix of autumnal colours with ultra-feminine Fuchsia. Suits, overcoats, knits and dresses complete the elegant collection.
Fall-Winter 2022/23 Ready-to-Wear collection available now in CHANEL boutiques.