Bionx Bike
When Jim Birchall wants to be steered in the right direction, he hops on his Bionx Bike. With its innovative Intelligent Mobility System, riders can crank up their energy and capture the cityscape. www.bionX.ca

Breville Espresso Machine
To keep his days feeling short and sweet, Birchall prefers the steamy precision extraction of The Dual Boiler espresso machine. www.breville.ca

Progressive Nutritional
In the progressive world we live in, one must be conscious of keeping healthy. This is why Birchall starts his day with a multivitamin that complements his dynamic lifestyle.www.progressivenutritional.com

Ford Mustang Shelby GT500
When driving in the fast lane, Birchall beckons the torque of Ford Mustang’s Shelby GT500. With a 5.4-L supercharged V-8 engine, fellow roadsters are left in the dust. www.ford.com

Rolex
The watch you choose to wrap around your wrist can say a lot about your character. With a sea of brands, sizes and styles to choose from, Birchall sticks to the classic eminence of Rolex Deepsea. www.rolex.com

Milwaukee’s M12 Heated Jacket
Birchall doesn’t let the cold air give him cold feet when it comes to staying active outdoors. Instead he slips on Milwaukee’s M12 Heated Jacket. www.milwaukeetool.com

Jim Birchall is founder of Birchall & Associates Inc. www.birchallpr.com