Paris Hilton x boohoo
Paris Hilton and international etailer boohoo.com celebrated the launch of their co-designed collection with an exclusive launch party in Paris this past June. Arriving in a pink convertible and playing her own DJ set, Hilton started the party off right with other notable arrivals, including Norman Thavaud, Malika Menard and more.
The 70-piece collection that Hilton co-designed features a range of pieces such as ready-to-wear and swimwear that references fashion trends and moments since the early 2000s, including animal prints, metallics and even slogan pieces. “The campaign embodies all the fabulous trends from the early 2000s that Paris Hilton is best known for, giving a nod to her own style that we think our customers will really love,” says Carol Kane, CEO and co-founder of boohoo.com.