A Beautiful Partnership Between Moët Hennessy And French Bloom
Moët Hennessy, the Wines and Spirits arm of LVMH, has made a strategic move by acquiring a minority stake in French Bloom, a leader in the prestige alcohol-free sparkling wine market. The investment signals a joint commitment to shaping the future of non-alcoholic sparkling wines.
Founded in 2021 by Maggie Frerejean-Taittinger, Constance Jablonski and Rodolphe Frerejean-Taittinger, French Bloom quickly became a pioneer in the non-alcoholic sparkling-wine category. The brand’s innovative approach, which combines organic French Chardonnay and Pinot Noir with a unique winemaking and de-alcoholization process, has enabled it to expand to over 30 countries in just three years.
French Bloom’s success is driven by its high-quality cuvées, which offer a complex well-balanced taste that appeals to the growing number of “flexi-drinkers” — consumers seeking moderation without compromising on flavour.
With this new partnership, Moët Hennessy and French Bloom are set to redefine the future of sparkling wines, blending tradition with innovation to meet evolving consumer demands.
