Sportsmen, celebrities and royalty rallied in the Middle East at Cartier’s International Dubai Polo Challenge on March 26, 2010. Cartier’s prestigious fifth annual event was hosted at the renowned Desert Palm Resort and Polo Club and supported by Jordanian princess and active United Nations ambassador, Haya Bint Al Hussein.

Horses galloped, glasses chimed and guests commingled as some of the top international polo players contended for Cartier’s coveted Maillet d’Or trophy – eventually awarded to event home team Desert Palm. Cartier pleasantly interrupted the swing of things to sign over a cheque with a significant sum to UNICEF.

Despite the unrivalled exquisiteness of a Cartier watch, no one appeared to have an eye on the time. www.cartier.com

PHOTOS:Polo elite strive to win Cartier’s Maillet d’Or trophy. Nicolas Roux and Louis Feria. Polo enthusiasts are entertained by a close competition. Louis Feria, managing director of Cartier Middle East and India, poses with Cartier’s polo team. Cartier insignia at the Desert Palm Resort and Polo Club.