Vol.29, Issue 1 Fashion

09 Apr 2025

David Beckham: A New Era Of Luxury With Boss One

Introducing the BOSS ONE Bodywear Collection by David Beckham and HUGO BOSS for Men. David Beckham has once again shattered expectations with his latest collaboration with Hugo Boss, where bodywear serves more...
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Vol.28, Issue 1 Celebrity Fashion

11 Apr 2024

Keeping It Boss With Naomi Campbell

Hugo Boss will sponsor the “NAOMI: In Fashion” exhibition at the V&A in honour of fashion icon Naomi Campbell’s 40-year career. Proclaimed as one of the five original supermodels by the fashion...
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News

15 Mar 2024

TENNIS STAR TAYLOR FRITZ JOINS BOSS AS NEW GLOBAL BRAND AMBASSADOR

Always strengthening its connection with the thrilling world of sports, BOSS is delighted to announce American professional tennis player Taylor Fritz as its latest Global Brand Ambassador. Beginning with his upcoming, highly...
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Auto Trend

09 Feb 2024

Hugo Partners Bringing Its Authentic Style To Motorsports Fans

HUGO takes a bold step into the world of sports and is thrilled to announce a new partnership with the Visa Cash App RB (VCARB) Formula One™ Team starting this season. This...
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Vol.27, Issue 3 Success Stories

29 Sep 2023

Boss: A Formula For Success

BOSS has named Formula 1 World Champion Fernando Alonso to be its brand ambassador. The collaboration with BOSS, which is part of the HUGO BOSS brand, is long term and will see...
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Fashion

01 Sep 2022

#hugoyourway Fall/Winter 2022 Moves The Brand Forward In The Digital World

Hugo Boss is one of the most well-known luxury fashion and lifestyle brands, recognized for their impeccable tailoring and classic styles. The company now has two brands within it: BOSS and HUGO....
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